matthew weir
Owner | Certified Personal Trainer
"At TheFit, we’re not just building strength; we’re building confidence, community, and a
lifestyle of excellence."
A Bit About Me
My journey in fitness began at Eastern Kentucky University, where I studied Exercise
Science while playing college football. That foundation taught me discipline, resilience,
and the importance of pushing beyond limits.
After moving to Southern Florida, I became a Personal Training Manager at Lifestyle
Family Fitness and discovered a passion for competing in Fitness America and Tri-
Fitness. Along the way, I realized that private studios offered the best environment to
truly focus on clients combining training with nutrition counseling for complete
transformation.
This passion led me to launch and operate a healthy meal delivery company catering to
individual needs and helping people achieve their goals outside the gym. After selling
the company, I returned to personal training, reigniting my love for one-on-one
coaching.
Over the years, after working in gyms and health clubs, I’ve taken the best of all worlds
and created a unique club designed for both trainers and elite gym-goers. My
vision was to build a private gym that feels like a personal trainer’s paradise —
equipped with everything needed to create the perfect atmosphere for growth,
performance, and success.
Winston Moses
Winston Moses is a NASM-certified personal trainer with over 12 years of experience helping clients build strength, stability, and confidence through movement. He is also a NASM Corrective Exercise Specialist and an Active Isolated Stretching practitioner certified through Aaron Mattes. Winston specializes in fundamental resistance training, focusing on proper mechanics, muscle balance, and mobility to improve overall strength and stability while reducing injury risk. His approach is results-driven yet sustainable, helping clients move better, feel stronger, and perform at their best in everyday life.
Tara Logel
Tara Logel is a NASM certified personal trainer, Women’s Fitness Specialist, E RYT 200 yoga instructor, and Reiki Master with an intuitive, highly personalized approach to training. She works with men and women of all ages, from busy moms to active seniors, offering both personal training and private yoga sessions.
Known for her ability to read movement in real time, Tara adapts each session to meet the body where it is while guiding clients toward their goals. Her work integrates strength, mobility, and flexibility to support lasting progress and overall movement quality.
Clients seek her out to build strength, move with greater ease, and feel more confident and capable in their bodies.
Jess Kenton
Jess brings more than ten years of experience in group fitness and personal training—but what truly sets her apart isn’t just what she’s done, it’s how she shows up.
With a foundation shaped by military discipline, a background in forensic psychology, and her own personal evolution through fitness, Jess understands both the physical and mental sides of transformation. She specializes in helping women build strength, confidence, and a physique they feel proud of—without losing sight of sustainability and real life.
Her coaching style blends grit with empathy. Whether it’s lifting heavier, moving better, or simply feeling more at home in your body, Jess meets you where you are and pushes you forward with intention. Drawing from a wide range of training styles—bodybuilding, CrossFit, HIIT, TRX, Hyrox, and distance running—she creates programs that are both challenging and adaptable.
At the core of it all, Jess isn’t just building stronger bodies—she’s helping women step into a stronger version of themselves.